Ball Cap

Contacting other website owners and asking them to exchange links with you is a good strategy. The sites linking to you should not be your competitors, but should be related to your site. For example, a bike repair shop would benefit by exchanging links with a bike trail site. Page Rank is a good indication of how valuable a site would be as a link exchange partner. Yahoo and Google each have a page ranking system. When arranging a link exchange, make sure that your important keywords are included in the anchor text. Search engines use anchor text when they try to figure out the relevance and importance of your web pages.

Derek Moore is the administrator and webmaster of http://www.seo-newsfeed.com. Visit http://www.seo-newsfeed.com for more articles and tips to help you with learning Search Engine Optimization.
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